This is a course on how to build an authentic fashion brand. We will start by examining the elements that make some fashion brands great, authentic, and receive premium attention. You will work to clean up your brand, and create a great brand purpose; examine the mission and vision of your fashion business. Also, you will discover the values you need to help the longevity of your fashion brand and how to reinforce them. By the end of this course, you will have reconnected with your fashion brand’s purpose, vision, mission, have a list of defined values for your brand and strategies to move your fashion business forward.